Innovation is a field and an industry that is taking off. there are a lot of things within the industry that are trending, and a few of them are specifically affecting the marketing industry.
Learning to Navigate the Marketing Technology
The marketing landscape is evolving rapidly. Finding new products is also a lot easier today than it was in the past. The concentration in 2018 will discover and utilizing the right tools that will take businesses the furthest as well as solve as many of their needs as possible.
Digital transformation becomes essential
Digital transformation is the change associated with the application of digital technology in all aspects of human society, and nowdays its a MUST. The year 2018 will force many companies to make digital transformation a priority. Now is an ideal time for the change to be made and adopted or companies will risk falling too far behind for innovation and may ultimately fail in the market.
5G Will Enter the Market
The benefits and advantages of 5G technology are expected to be available sometime in 2019. As internet speeds and number of mobile user increase because of innovations with 5G and beyond, there will be a number of very large industries that will move almost entirely to mobile such as online travel, angency travel.
Prioritize visible content
Having access to a common pool of data covering all aspects of an enterprise empowers business users to gain many access points & angles of perspectives. Tackling your content strategy with SMART in mind will ensure that you have the most thoughtful, helpful, relevant content to feed your ideal consumers’ needs for information.
Social Commerce
The concept of social commerce will reshape the way we consume content and shop online. The development of mobile apps facilitates a smooth link between social and transactional activities.The customer’s word is the strongest word in online marketing today. So naturally, mastering social commerce in 2018 will be all about creating a more engaging online shopping experienceon social using your customer voice.