Designing a great website and filling it with lots of unique and interesting content is only the first step in a continuous process known as Internet Marketing. Web marketing strategies come and go. There are many features that should be incorporate in your e-commerce website, but it is important to focus your efforts in the beginning to ensure you can scale your business online to add more features in the future.
1. Content is above all
To attract customers you need content on your page that is relevant to what the visitor or customer is looking for. Think about creating a smart strategy and content that appeals to your audience.
2. Improve your Website’s user experience
Despite your skepticism, a plethora of studies show a well-built website will generate better customer traffic and an improved user interface will increase conversion, generating new business at an exponential rate. Design has the ability to help persuade you to stick around and enjoy the view, or to make you sigh in disgust as you click the ‘X’ button.
3. Make Your Website Easy to Navigate
Ensure that the structure of your website is organized in such a way that it is both easy for visitors to browse and easy for search engines to understand. Organize your website into different high level categories and then from there, into smaller sub categories that fit within each larger category of your website. The point of having a website that is organized neatly is to make sure it is always clear where your visitors are on the website.
4. Overall optimizations and SEO
For many companies, pay per click advertising is a complement to their SEO efforts that reap results in the long-term, while PPC can return results in the short-term since they are paid for. SEO can be best described as an oven, since it heats up overtime and takes awhile to cool down.
5. Pay attention to Email Newsletter & Social Media
Engagement with your Customers or Potential Customers is crucial to any online business. Humans loves interaction. For Ecommerce, you do not have a physical person that can interact with the customer. There are many ways to engage customers on your online storefront. Newsletters, Facebook, Twitter and more. Most of all It’s important to try to see which platform works best for your company.